ABOUT SPEEDEORDER, LLC.

Soon, waiting in line to order and pay for food will be a thing of the past.  SpeedEOrder has revolutionized the ordering process, bringing the power of electronic menu presentation, profile storage and payment services to customers over the phone and web.  The result is dramatically quicker service to customers, and increased capacity and revenues to merchants.

SpeedEOrder, LLC. is a privately held company based in San Diego, California.  SpeedEOrder is headed by industry professionals with extensive experience in Internet commerce, software engineering and restaurant management.

MANAGEMENT TEAM

Joe R. Rollinson - Chief Executive Officer

SpeedEOrder was Mr. Rollinson's brainchild.  Before SpeedEOrder, Mr. Rollinson was in charge of all customer data, billing systems and financial data for Yahoo! Website Services and Yahoo! Domains, based in San Diego. Under his charge these systems grew 3000% over 5 years, processing $24 million in billing and 1% of the world's domains. He also served on the management team that succeeded in achieving a $1 million revenue-per-employee ratio. Before that, Mr. Rollinson worked as an engineer and billing manager for Simple Network Communications, Inc. (SimpleNet.com).  As one of the original employees, he helped build SimpleNet into a thriving company that was sold in November of 1998 for $21 million to Broadcast.com.  He continued on with Broadcast.com until it was acquired by Yahoo! for $5.7 billion in April of 1999.

Sander van Zoest - Chief Technology Officer

Mr. van Zoest lead the design and implementation of SpeedEOrder's pioneering platform.  Mr. van Zoest has held several senior positions at top technology companies such as MP3.com, Covalent Technologies and Yahoo! Communications. Prior to joining SpeedEOrder, Mr. van Zoest lead and directed engineers at Yahoo! in integrating and migrating San Diego's remote properties into Yahoo's corporate headquarters.  At Covalent technologies, Mr. van Zoest focused his efforts on cutting edge research projects in the areas of High Availability Server Clustering, Proxies, RTSP/RTP streaming and XML/XSLT.  He has also worked as a technical consultant, analyzing web architectures and performance for Fortune 500 clients such as Bear Stearns and the Wall Street Journal.  In 1998 he joined MP3.com as a founding engineer, and helped scale the companies infrastructure leading up to its $344 million IPO.

David Romero - Chief Operating Officer

With over 10 years of management experience in the Food and Beverage industry, Mr. Romero was invaluable in the development of the SpeedEOrder system. As General Manager of a popular coffee house and bistro in downtown San Diego, Mr. Romero was able to conduct trials measuring the effectiveness of the SpeedEOrder system from both the restaurant and customer perspectives. His operations experience was instrumental in creating a system that is easy to setup and maintain, with minimal training and support. As a former sound engineer, Mr. Romero has also played an important part in the development of SpeedEOrder's audio/phone interface.